Welcome to RDNA

RDNA is a Cairo-based specialty grocery store and community initiative founded in 2019 by Soraya Abouleish who grew up and worked in Sekem, Mohamed Helmy and Mazen Helmy, the two founders of KMT House. The name RDNA (say ardena), meaning “our earth / land” in Arabic, reflects its mission to connect consumers with locally produced, fresh, and ethically made food and personal care products. RDNA collaborates with around 100 small-scale suppliers, including 10 local farms, promoting conscious shopping and supporting small businesses. The store offers a wide range of organic and artisanal products, available both in-store and online through their website and mobile apps. Additionally, RDNA runs different programs engaging customers in a dialogue about sustainable consumption and local food systems such as farm excursions.
RDNA also offers delicious ready-made meals in select locations, catering services, and B2B for hotels, restaurants and cafes.
Head to our social media to find out about our upcoming events and sign up for our Newsletter to get all our updates!

Soraya Abouleish

Founder, CEO

Our Partners

We Work With the Best Partners

We collaborate with approximately 100 small-scale food producers and farmers from across Egypt. We hold strict and specific standards when it comes to food quality and production methods. Every product we offer must meet our criteria for clean, ethical sourcing — and we regularly turn down new brands that fall short. In the first year of partnership, we personally visit farms and meet producers to understand their practices, and we conduct random testing for chemical residues to ensure ongoing quality and compliance.

Do you want to become our partner?

We are always looking for interesting local, innovative and delicious products to add to our shelves. We are excited to hear from you!

Contact us